Most advertising on television, if not all, is a waste. I don't recall the product nearly all the time. Recall the music, the visuals played ever so often. The product? What was it?
1-2 minute commercials lose the point in trying to be funny, tell a story, make a connection, be very clever - and lose whatever was being sold.
This is the same for print - who the heck recalls those watch ads for instance? Rolex, Omega, Cartier - they all look the same.
Back in the advertising program at the Newhouse school/SU, I recalled a discussion about clutter. God-awful clutter. We counted the number of ads we were exposed to from the time we woke up - FM radio alarm, breakfast tv, newspaper, drive-time radio, hoardings, in school placements - to when we got to class.
They numbered over 200 for me. Two hundred in 90 mins on a weekday morning.
